As Election Day unfolds, Michelle Obama’s nonpartisan initiative When We All Vote is making waves, engaging 10 million voters in what’s become one of the largest civic efforts this year. Targeting voter registration and engagement with a special focus on Black, Brown, and young voters, When We All Vote has pulled out all the stops to ensure every voice is heard. Today, they released a high-profile video featuring Michelle Obama, along with Yvette Nicole Brown, Ciara, Becky G, Janelle Monáe, and more, urging Americans to hit the polls.
With early voting numbers through the roof, When We All Vote isn’t slowing down. From free Lyft and Lime rides to voting stations to high-energy “Party at the Polls” events, the initiative is doing everything it can to make sure every American feels both informed and empowered to vote.
Beth Lynk, the Executive Director of When We All Vote, put it plainly: “This is our last chance to speak out. Every issue voters care about is on the ballot this year. We’ve seen the turnout in early voting and the excitement at last week’s rally in Georgia with Mrs. Obama. Now, it’s time to make our voices count at the ballot box.”
How They’re Making It Happen
Since its start in 2018, When We All Vote has grown exponentially, reaching voters where they are — whether online, at community events, or through text and phone outreach. This year, they’ve sent 12 million texts, made over 2 million calls, and rallied volunteers coast to coast. They’ve hosted over 500 “Party at the Polls” gatherings and tapped into a network of more than 530 national organizations, creating a movement that’s hard to miss.
For this election, they’ve partnered with big names across sports, music, and fashion to make voting an engaging, even stylish, act. They teamed up with brands like Playa Society and the National Basketball Players Association for unique “Did You Vote?” merchandise, aiming to remind people everywhere that their voice matters. In collaboration with mental wellness brand Headspace, they even released an “Election Season Survival Guide” to help voters manage election stress and stay focused.
A Mission for All Ages and Backgrounds
When Michelle Obama launched When We All Vote, she saw it as more than a one-time effort; she wanted to shift America’s voting culture. Since then, the initiative has focused on closing racial and age gaps in voter turnout, ensuring younger generations and minority communities feel both empowered and prepared. This year, the VOTE LOUD: HBCU Voter Registration Challenge pushed engagement among Historically Black Colleges and Universities, while a Hispanic Heritage Month collaboration celebrated Latino voters.
“From the NBA Finals to campus challenges, When We All Vote is about meeting people where they are and making voting part of our everyday lives,” Lynk shared.
When We All Vote is not just a movement; it’s a legacy-in-the-making. As voters across the country cast their ballots, the initiative continues to provide resources, support, and reminders that the power is in their hands. Today, it’s all about showing up and showing out.
For more details and voting resources, visit WeAll.Vote/Hub.