The 2024 Super Bowl is here, and companies are prepared to pay the big bucks to advertise during the big game.
Each year, execs shell out millions and millions of dollars just to secure a coveted slot during the big game, which is watched by approximately 100 million viewers each year.
Regardless of how long the ads are – and they’re usually less than a minute long! – they still cost millions, because the opportunity for mass exposure to a brand is especially major.
In recent years, CNN estimated that NBC made $500 million just from ad sales alone, not including the coverage before and after the game. The 2021 game brought in $434.5 million in ad revenue, for comparison.
We’ve rounded up the Top 10 most expensive Super Bowl commercials of all time, and ranked them from lowest to highest cost. You’ll be shocked at how much some companies have spent!
Find out what the 10 most expensive Super Bowl ads are…